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What do other cities allow?

Waterloo

In the City of Waterloo, digital signs with images (“Animated Signs”) are not permitted in ‘Uptown’, the city’s downtown core. They are permitted in two areas of the city: in a large commercial plaza (Boardwalk) and near a shopping mall (Conestoga Mall). The regulations that apply to these signs include requirements to ‘dim’ the light levels between 11 p.m. and 7 a.m., requirements to have a built-in sensor that adjusts lighting levels based on outdoor conditions, and restrictions on how bright the lighting can be.

Cambridge

In the City of Cambridge, digital signs include actions or motions (“Animated Signs”) are not permitted anywhere in the city. Any proposal to have an Animated Sign in Cambridge requires approval of City Council.

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Thank you to everyone who answered our survey. The study report is now available. It was presented to the Planning and Strategic Initiatives Committee on June 14, 2021. To view the final report, visit the meeting page on the Council calendar and read the agenda or minutes.